JTV, also known as Jewelry Television, is your premier online destination for women's jewelry, offering a wide range of accessories including rings, earrings, necklaces, bracelets, and watches. Their inventory spans various diamond types, from mined diamonds to lab-created ones, and they feature exclusive jewelry brands like Bella Luce Jewelry and Southwest Style Jewelry. JTV prides itself on providing high-quality pieces at affordable prices, making it a go-to choice for jewelry lovers seeking both classic and trendy designs. In addition to their extensive online offerings, JTV operates a physical retail store called The Gemstore in Knoxville, Tennessee, where customers can view and try on the same high-quality merchandise showcased on their broadcast and website.