This is our communication positioning, which kicks off our 65th anniversary celebrations. It is based on our main pillars: proximity and relationships with our customers, developing bonds, making friends, sharing experiences, inspiring stories, and facilitating their achievements. We know how important it is to help make your dreams come true. We are made by people and for people , establishing authentic connections and understanding that our journeys are connected. All this enchantment is to motivate you to come back and allow us to celebrate again and again.